In February 2020, international singer and household name Selena Gomez announced that she was stepping into the beauty industry with what she referred to as her “special project”. We now know that this is Rare Beauty, a makeup line conceptualised, formulated, and curated by Gomez from the studs. You can give credits to the brand founder’s star power or the aesthetic packaging all you want, but I’m all about the simplest of reasons : they do what they promised to do, and will continue to do more.
“I had always wanted the name Rare”, Gomez revealed during her cover interview and told us that Rare had become her brand identity and who she was aspiring to be, which is to be more inclusive. She wanted everyone, regardless of skin tone, to feel included and not left out.
Enough to say, Rare Beauty is empowering—but not only from an aesthetic point of view. It is one of the very few celebrity beauty brands that also contributes to mental health resources—one percent of all Rare Beauty sales are donated to the Rare Impact Fund to make mental health services more accessible for youths.
Rare Beauty’s products encompass everything you need in the makeup department, from blushes to lipstick, foundation to concealer, and liquid eyeliner to eyeliner; Rare Beauty has you covered. So where do we start? Scroll through to find out our favourite Rare Beauty products that are surely worth adding to your makeup collection.
If you love wearing blush but are afraid of blush at the same time, the Rare Beauty Soft Pinch Liquid Blush is just the thing for you. It blends like melted butter, which means it’s foolproof. Gently swirl just a single dot onto the apples of your cheeks, then pull the pigment upward and outward into your hairline. This amazing liquid blush will give you the most natural flush almost as though somebody just gave you a little pinch on the cheeks.
Lightweight liquid formulas that blend and build effortlessly for a rather soft flush of colour.
Pigmented
Long-lasting
Contains ingredients that nourish skin
Pricey
Small
It’s almost impossible to find liquid highlighters that work. Rare Beauty’s highlight shades are all super prismatic and the product packaging features a fun-sized doe foot applicator. If you’re a fan of the dewy, wet-skin look, this light liquid luminizer highlight is just the thing for you. These pigments are almost electric, making it appear as though you are standing under incredible sunlight 24/7.
A silky, liquid highlighter that gives off a long-lasting, soft, and luminous finish.
Free of sulphates, SLS & SLES, and other harmful chemicals
Contains ingredients that lends skin a dewy glow
Vegan-Friendly
Huge bottle
Might leave dry patches
This Brow Harmony Pencil & Gel features a pencil on one end, and a pigmented gel on the other. The spooly applicator for the gel is relatively narrow, making it easy to fill in the tail of the brows without getting the gel on the surrounding skin. You will be pleasantly surprised with the filled-in, brushed-up look the gel is capable of delivering. Chances are you won’t see any need for the pencil end, but it’s there if you need it.
Dual-ended, triangular-shaped, retractable brow pencil and tinted brow gel that creates naturally-defined eyebrows.
Free of sulphates, SLS & SLES, and other harmful chemicals
Vegan-friendly
Creamy & buildable
Pricey
(source: Rare Beauty)
The Stay Vulnerable Melting Cream Blush’s creamy texture is achieved by combining tons of pigment, making it so easy to apply using either your fingers or a makeup brush. This water-resistant, liquid-like formula gives your skin a gorgeous wash of soft-focus color you’ll be happy to wear all year round. Featuring five stunning shades, rest assured they’ll stand out on even the darkest of skin tones. It really is an understated hit among the brand’s lineup—it doesn’t have the wow factor of the Soft Pinch Blush, but that’s precisely the point.
Highly pigmented waterproof cream blush.
Lab-tested and approved formula
Melts upon application for a realistic, skin-like finish
Too sheer for those who prefer a full-glam look
Available in 48 shades, Rare Beauty’s foundation is amongst the most diverse shade range on the market. Its consistency is almost that of a serum, surprisingly without compromising on pigment. What I love most about this foundation is that it is easy to apply with just fingers. Simply dab on a few dots for a BB cream-like finish or build up your coverage. You may apply the product as it is for a rather matte finish, or mist before and after the application if you want it to be dewy. Regardless, the formula truly feels weightless. To prevent product wastage, there is a smaller hole below the main mouth of the jar which pulls excess product off the doe foot applicator as you unscrew the top.
Weightless, serum-like consistency, available in 48 versatile shades.
Lightweight
Easy to apply even with fingers
Amazing coverage
Pricey
As an avid makeup wearer, I noticed a lot of lip products who are apt to describe themselves as “velvety” only for the formula to dry my lips out and start flaking off as I go about my day. One of my favourite Rare Beauty Products—the Lip Soufflé Matte Lip Cream is to die for! It is truly velvety. It goes on rather smoothly, but somehow dries to matte with the right amount of slip. Remember to give the formula sufficient time to dry; it usually takes up a few minutes but never dries fully.
Weightless air-whipped lip cream that gives a soft velvety matte finish.
Contains hydrating ingredients
Free of sulphate, SLS & SLES and other harmful chemicals
Vegan-Friendly
Pricey
If your favourite non-sticky lip balm and your favourite lipstick had a lovechild, it’d be Rare Beauty With Gratitude Dewy Lip Balm. Rest assured that there’s zero transfer and doesn’t leave marks on your mug when you are sipping on a cup of coffee.
A hydrating, nourishing lip balm that adds a subtle hint of colour with a natural dewy finish.
Contains hydrating ingredients
Free of Sulphates, SLS & SLES, and other harmful chemicals
Vegan-Friendly
There may be difference between the actual shades and that in the picture
Just like the foundation, this concealer from the Liquid Touch family also comes in 48 different shades, but is slightly thicker and creamier in consistency. As a matter of fact, the shade of your foundation is supposed to match up with that of your concealer, with the concealer being slightly lighter than the former. Always opt for a warmer or peachier shade of concealer to cancel out any hues.
The formula of this product is extremely easy to blend in with either the brand’s sponge or the fingers alone. Before you judge at the first swipe, let it dry and be amazed.
A high-level perfection concealer with a moisture-rich, creamy formula that blends in effortlessly.
Amazing coverage
Long-lasting
Easy to apply even with fingers
Pricey
Too small
The size of the Blot & Glow Touch-Up Kit is about the size of a mobile phone, with blotting sheets on one side and a powder puff on the other. However, instead of having the puff sitting right on top of the setting powder that is prone to explode in your makeup pouch, the puff is actually infused with powder.
Gently tap the puff on the back of your hands for 5 to 10 times to sort of “activate” it. Once you notice powder coming off of the puff with a tap, it’s ready to use. After your first use, you’ll only have to tap the puff for 2 to 3 times to get it started. The best thing about this product is that it is refillable.
A refillable 2-in-2 compact of touch-up essentials, blotting papers and a radiant powder-filled puff, perfect for freshening up on the go
Free of sulphates
Free of sulphates, SLS & SLES, and other harmful chemicals
Vegan-friendly
Great in keeping makeup in place,
Controls shine
Bulky
Too glittery
This liquid liner will make you want to learn how to master a cat eye. One of my favourites from their collectionever! Fret not if you are a beginner because the pigment is jet black and 100% matte. The precision tip was initially inspired by a Japanese caligraphy brush which features over 1000 vegan bristles. Rest assured that your strokes won’t budge, smear, or feather in the tiniest bit. Feel free to rub your eyes or splash water on your face and it won’t go anywhere.
A long-wearing, waterproof, matte liquid eyeliner formulated with jet-black pigments to create a bold definition.
Free of sulphates, SLS & SLES, and other harmful chemicals
Vegan-friendly
Long-lasting
Unsecured packaging that dries out the product
This product primes, sets, refreshes, and hydrates the skin. You can apply it before and after makeup, or even between makeup steps to give matte products a rather dewier finish. It functions extremely well as a primer or a setting spray and is absolutely delightful as a hydrating mist during mid-day. Simply spritz this about an arm’s length away from your face and you’re good to go.
An ultra-fine, glow-boosting set mist that serves to prime, sets, refreshes and hydrates the skin.
Free of sulphates, SLS & SLES, and other harmful chemicals
Vegan-friendly
Soothes & calms skin
Unpleasant citrus scent
Sticky sensation
Rare Beauty’s foundation is normal-to-matte, so if you wish for the finishing look to be slightly dewier, this is the perfect primer to pair alongside. It feels almost like a water-cream which absorbs fairly quickly and hydrates deeply, leaving behind the most subtle, pearlescent glow. You can ever wear it without the foundation, it’ll make you look like you’re standing under a soft candlelight.
A weightless, silicone-free, gel primer infused with ultra-fine pearls to create a lit-from-within glow.
Free of sulphates, SLS & SLES, and other harmful chemicals
Vegan-friendly
Soothes & calms skin
Unpleasant citrus scent
If you are not all about getting eyelash extensions because of the commitment it requires, opt for Rare Beauty’s Perfect Strokes Universal Volumizing Mascara. This product lives up to its name and works extremely well on all lash types, whether they’re naturally fine and sparse, or thick and full. This pitch-black, long-wearing formula amps up each individual lash and gives them the volume, lift, and length they deserve. Above all, it contains conditioning castor oil to create a soft, comfortable finishing look.
A universal mascara with a unique eye-hugging brush to effectively lift, lengthen, curl, and volumize all lash types for a lusher look.
Free of parabens
Vegan-friendly
Conditions, softens and nourishes lashes
The results aren’t as promising
Clumpy & hard to use
Available in five shades, Rare Beauty Stay Vulnerable Glossy Lip Balms are to die for! These non-sticky glosses are infused with a nourishing blend of quality sunflower seed oil, water lily, and lotus seed to keep the lips smooth and hydrated. Definitely your new favourite, comfortable lip tint that is easy to throw off before a last-minute meeting.
A hydrating, non-sticky, long-lasting lip gloss that leaves the lips feeling soft, nourished and hydrated.
Free of parabens and other harmful chemicals
Vegan-friendly
Soothes, calms & nourishes lips
Frequent reapplication needed
Basic
All in all, Rare Beauty is the most viable if you prefer a rather natural makeup look. Honestly speaking, it may be a little difficult to achieve the full-coverage, bold, glamorous look with Rare Beauty’s current product range but it is extremely okay because the brand was initially established to help people enhance their natural beauty rather than create new ones. Rare Beauty will definitely help you achieve just that. Still, I think there’s something for everyone.
This liquid blush blends like melted butter, which means it’s foolproof. Gently swirl the tiniest bit onto the apples of your cheeks, then pull the pigment upward and outward into your hairline. This amazing liquid blush will give you the most natural-looking flush almost as though somebody just gave you a little pinch on the cheeks
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